Did you know....
84% of consumers say that they are more likely to trust a company after watching a testimonial video. (Wyzowl)
92% of consumers say that they are more likely to make a purchase after watching a testimonial video. (BrightLocal)
Video testimonials are 5 times more likely to be shared on social media than other types of content. (Social Media Examiner)
Few marketing videos are as powerful as testimonials. Customers love referrals. They want feedback from someone who has already hired or purchased from you. Testimonial videos help you to build trust with potential customers, increase brand awareness, and generate leads. Here are other benefits testimonials can bring your business:
Testimonial videos build trust. When potential customers see real people talking about how much they love your product or service, it builds credibility. This is especially important in today's world, where people are bombarded with advertising messages. A testimonial video can help you to stand out from the crowd in Atlanta and show that you are a legitimate business that cares about its customers.
Testimonial videos increase brand awareness. Testimonial videos can help you to reach a wider audience and increase brand awareness. When you share your testimonial videos on social media, your website, and other marketing channels, you are putting your brand in front of more people. This can help you to attract new customers and grow your business.
Testimonial videos generate leads. Testimonial videos can also help you to generate leads. When potential customers see how happy other people are with your product or service, they may be more likely to contact you for more information. You can use your testimonial videos to generate leads by including a call to action, such as a link to your website or a contact form.
Are you loo
king for a proven, authentic marketing technique, that will increase your status as a trusted advisor and professional business? Testimonials are the way to go. Not only are they effective, but they do not require actors, elaborate sets, visual effects, or other extras that can quickly bring up the cost of your video production. Let your customers work for you.
What can I expect to pay for a testimonial video?
The average cost of a testimonial video in Atlanta is $2,000 to $7,000. However, the cost
can vary depending on several factors, such as the video's length, the production's complexity, and the production company's experience.
Every video has different requirements, so it's not as easy as simply providing a flat rate, but our basic testimonial videos start at between $850 - $1,500 for on-site production. Our in-studio production starts at $500. If you need more than one testimonial (which most of our clients do...) that will bring the cost down for you.
Asking the right questions is much more important than the cost or production. We will talk to you about your business, what excites you, and your customer's expectations and hesitations. Our process will result in asking questions that will resonate with new future customers.
Our team has a background in business, as well as training and development. We fully appreciate that your video must deliver more customers and increase your revenue.
If you are on a tight budget, you may be able to find an Atlanta video production company that can create a testimonial video for less, and that is fine. Our team is focused on creating video products that increase revenue. Our focus is on helping you meet your marketing goals, quickly.
Here are some tips for creating a successful testimonial video:
Choose the right people to be your testimonials. Make sure that they are happy with your product or service and they are both articulate and comfortable speaking in front of the camera.
Find a video production company that will script your video carefully. Make sure that the testimonials are relevant to your product or service and that they are well-organized.
Shoot in a professional setting. Use good lighting and sound equipment to ensure the video looks and sounds its best. (We will take care of all this for you)
Edit the video carefully, don't underestimate the importance of a good edit in maintaining the viewer's interest and communicating your message. Remove any awkward pauses or mistakes and ensure the video is engaging and informative.
Promote the video on your website and social media channels. Let people know about your testimonial video and encourage them to watch it, and let it work for you.
Video testimonials are a game-changer for your businesses in Atlanta. They are a powerful tool to boost credibility, engage customers, and enhance your digital presence. As Atlanta continues to thrive as a bustling hub for small businesses, incorporating video testimonials into your marketing strategy will set you apart, and communicate your value in a way that is both authentic and compelling. Ultimately, for small businesses looking to make a significant impact in a competitive market, video testimonials are not just beneficial; they are essential.
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